The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda by Yuan Lijun

The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2020

The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda

by Yuan Lijun

Client: Xianxiang Design

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Colors

The Design

About The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda

The Mix Land ni iduka ry'imyambaro y'umuhanda riri i Hangzhou, mu Bushinwa. Igitekerezo cy'igishushanyo gitangirira ku ishusho y'ikigo cy'ubushakashatsi (laboratwari) hanyuma gikoreshwa mu kwerekana umuco w'umuhanda mu cyumba cy'imbere. Ibikoresho bitatu by'ubuhanzi bigenda, byitwa gukura ingufu, gukonja no gutandukanya, bihuza amajwi, ireba n'ugukoraho kugira ngo bikore uburambe buhuza abantu n'ikoranabuhanga. Ibara ry'ubururu bwa neon rikaze, amadirishya n'imiryango irimo amabara menshi hamwe n'amashusho y'ikoranabuhanga ni byo bigize ibintu by'ingenzi bigaragara. Ibikoresho by'kwerekana ibicuruzwa birashobora gusubirwamo mu cyumba gifunguye, bigatuma iduka ryihuza n'ibyifuzo by'ubucuruzi ndetse n'ibyifuzo by'uburambe bw'abakiriya.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. The Mix Land Ibicuruzwa by'Imyambaro y'Umuhanda ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019