Frangi Premium त्वक्परिचर्यावेष्टनम् by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2020
Frangi Premium त्वक्परिचर्यावेष्टनम्
by Tiger Pan
Client: Frangi
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Frangi Premium त्वक्परिचर्यावेष्टनम्
फ्रैंगि प्रीमियम् इति त्वक्परिचर्याद्रव्याणां वेष्टनश्रेणी अस्ति, यस्यां टोनर्, लोशन्, क्रीम्, नेत्रक्रीम्, प्रक्षालकः, मुखावरणं च अन्तर्भवन्ति। इरिस्पुष्पं मुख्यचिह्नरूपेण प्रयुक्तं प्रतिवेष्टने च दृश्यते। लोगोः तुहिनाक्रिलिकपिधाने दृढाकारेण निर्मितः अस्ति। ऊर्ध्वरेखाः वृक्षकाण्डानि अनुकुर्वन्ति श्रेण्याः च साझापरिचयं प्रयच्छन्ति। रेखयोः मध्ये इरिस्पुष्पस्य सूक्ष्मोत्कीर्णनं स्थापितम् अस्ति। भिन्नद्रव्याणां कृते तुहिनाक्रिलिकः, मन्दकाचः, पीई च प्रयुज्यन्ते। क्रीमचमसः नेत्रक्रीममर्दनपिधानं च अपि इरिस्पुष्पानुसारेण आकारिते स्तः।
The Recognition
About the A' Design Award रजतपुरस्कारः
Frangi Premium त्वक्परिचर्यावेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Frangi Premium त्वक्परिचर्यावेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Frangi Premium त्वक्परिचर्यावेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
- Dimensions & Packaging
- Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm - Tags
- skincare product package, Frangi, iris, embossment, facial cream, facial mask
- Production Technology
- In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
- Design Challenge
- How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
- Research
- Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
- Inspiration
- We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
- Project Duration
- The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
- Operation Flow
- How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
- Team Members
- Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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