Adore Repackaging Primary Function: ऋतुस्राव-पट्टिका आवरण-अभिकल्पना by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2020
Adore Repackaging Primary Function: ऋतुस्राव-पट्टिका आवरण-अभिकल्पना
Client: Etereo Pte Ltd
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Adore Repackaging Primary Function: ऋतुस्राव-पट्टिका आवरण-अभिकल्पना
Book Text: Adore इति ऋतुस्राव-पट्टिकानां कृते निर्मिता आवरण-अभिकल्पना अस्ति। एतद् आवरणं हस्तलिखित-अक्षर-शैलीं मुख्य-अभिकल्पन-तत्त्वरूपेण उपयुज्य यौवनस्य स्पन्दनस्य च भावं सृजति। विन्यासः सरलः सादा-पृष्ठभूमौ स्थापितः वर्तते, येन स्त्री-स्वास्थ्य-विषये ध्यानम् आकृष्यते। प्रत्येकं संकोशं सम्पूर्णतः संमुद्रित-ऐल्युमिनियम्-पत्रेण निर्मितं, पुनः-मुद्रणीय-समापनेन सह युक्तं, येन उपयोक्तारः आवश्यकं परिमाणं गृहीत्वा पुनः संकोशं मुद्रयितुं शक्नुवन्ति, तेन पट्टिकाः जीवाणुभ्यः कीटाणुभ्यश्च सुरक्षिताः तिष्ठन्ति। त्रीणि परिमाणानि निर्मितानि सन्ति - पैण्टीलाइनर्-कृते, दिवस-उपयोगाय, रात्रि-उपयोगाय च।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Adore Repackaging Primary Function: ऋतुस्राव-पट्टिका आवरण-अभिकल्पना A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Adore Repackaging Primary Function: ऋतुस्राव-पट्टिका आवरण-अभिकल्पना अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Adore Repackaging Primary Function: ऋतुस्राव-पट्टिका आवरण-अभिकल्पना अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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