Women of Wonder University ब्रान्ड-अस्मिता by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2020
Women of Wonder University ब्रान्ड-अस्मिता
Client: Salvita Design
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
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The Design
About Women of Wonder University ब्रान्ड-अस्मिता
आश्चर्यमहिलाविश्वविद्यालयः (Women of Wonder University) इति द्वादशसप्ताहात्मकपाठ्यक्रमार्थं निर्मिता ब्रान्ड-अस्मिता वर्तते, या महिलाः भाविकार्यार्थं जीवनसन्तुलनार्थं च सज्जीकरोति। इयम् अस्मिता "Women of Wonder" इत्यस्य प्रथमाक्षराणि संयोज्य "WoW" इति लघुशब्दं स्थूलाक्षरैः निर्मिति करोति। गुलाबीवर्णः स्त्रीत्वस्य अवसरस्य च प्रतीकः, आकाशनीलवर्णः उन्मुक्तत्वस्य दृष्टिकोणस्य च द्योतकः, गाढनीलवर्णः च विश्वासस्य ज्ञानस्य च सूचकः वर्तते। वर्णयुक्तं लोगोचिह्नं श्वेतपृष्ठभूमौ प्रयुज्यते, श्वेतं लोगोचिह्नं च तेजस्विपृष्ठभूमौ प्रयुज्यते। एतत् अभिकल्पनं मञ्चस्य उच्चदृश्यताम् ऊर्जां च प्रयच्छति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Women of Wonder University ब्रान्ड-अस्मिता A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Women of Wonder University ब्रान्ड-अस्मिता अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Women of Wonder University ब्रान्ड-अस्मिता अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
- Dimensions & Packaging
- The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
- Tags
- University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
- Design Challenge
- To create a logo for a future women university that would stand apart from the regular universities.
- Research
- Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
- Inspiration
- The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
- Project Duration
- Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
- Operation Flow
- I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Image Credits
- Copywriter Erin Hope Stevens
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