Yuyuan Road Baijiu मद्यसंवेष्टनम् by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2020
Yuyuan Road Baijiu मद्यसंवेष्टनम्
Client: Zhiyu Department (Shanghai) co. Ltd
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
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About Yuyuan Road Baijiu मद्यसंवेष्टनम्
युयुआन-मार्ग-बाइजिउ-नामकं पेयं गुइझोउ-प्रान्ते माओताई-नगरे उत्पादितस्य चीनदेशीयमद्यस्य कृते संवेष्टन-अभिकल्पनम् अस्ति। अस्य अभिकल्पना शङ्घाई-नगरस्य ऐतिहासिकमार्गस्य युयुआन-मार्गस्य, तत्र स्थितस्य प्रमुखभवनस्य च प्रेरणया निर्मिता। लाञ्छने पैरामाउण्ट्-नामकस्य, शङ्घाई-नगरस्य चिह्नभूतस्य सांस्कृतिकप्रतीकभूतस्य च भवनस्य अंशः दर्श्यते। बाह्यपेटिका पुनश्चक्रितप्लास्टिक-द्रव्येण निर्मिता, कुप्पी च मृत्तिकानिर्मिता स्वर्णवर्णसिञ्चनेन शोभिता, आवरणं च प्लास्टिकनिर्मितम्। पेटिकायाः परिमाणं शतं गुणितं शतं गुणितं द्विनवतिशतं (१००×१००×२९०) मिलिमीटरं भवति। एतत् संवेष्टनं ग्राहकेभ्यः शङ्घाई-संस्कृतेः सम्प्रेषणं लक्ष्यीकरोति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Yuyuan Road Baijiu मद्यसंवेष्टनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Yuyuan Road Baijiu मद्यसंवेष्टनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Yuyuan Road Baijiu मद्यसंवेष्टनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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