Paranormal मद्यवेष्टनम् by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2020
Paranormal मद्यवेष्टनम्
by Estudio Maba
Client: Bodegas Baron
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Paranormal मद्यवेष्टनम्
पैरानॉर्मल इति बोर्डो-बर्गण्डी-कूपीषु प्रस्तुतस्य मद्यपरिवारस्य वेष्टनाभिकल्पनम् अस्ति। चित्रविषयः विचित्रेषु अव्याख्येयेषु च घटनासु आधारितः, रहस्येन विडम्बनया च परिष्कृतः। सूक्ष्माणि आङ्किकोत्कीर्णनानि रसविद्यायाः प्राचीनग्रन्थान् पुरातनसंहिताश्च स्मारयन्ति। अक्षररूपाणि जीर्णेन अनिश्चितेन च रूपेण हस्तमुद्रणसदृशानि आलिखितानि। प्रत्येकं नामपत्रम् उच्चोद्भासयुक्तेन कार्पासपत्रेण मुद्राङ्कनेन वार्णिशरेखाभिश्च निर्मितम्। इदम् अभिकल्पनं चिरस्थायि भवितुं प्रत्येकस्य मद्यवर्षस्य द्राक्षाप्रकारस्य वा कृते नवीनकथानां अवकाशं दातुं च अभिप्रेतम्।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Paranormal मद्यवेष्टनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Paranormal मद्यवेष्टनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Paranormal मद्यवेष्टनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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