Wolffstrunk साङ्घिकपरिचयः by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2021
Wolffstrunk साङ्घिकपरिचयः
Client: Gerhard Wolff – Wolffstrunk
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
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The Design
About Wolffstrunk साङ्घिकपरिचयः
वुल्फ्स्ट्रुङ्क् इति एका साङ्घिकपरिचयरचना अस्ति या एकस्मै फलश्नैप्स्-फलमद्यसुराणां च ब्राण्डाय निर्मिता, यत् एकस्मिन् व्यक्तिगते आसवनशालायां (डिस्टिलरी) उत्पाद्यते । आलेखिकसंक्षेपः यथार्थता च अस्य दृश्यपरिचयस्य लक्षणे स्तः । एकस्य वृकस्य सरलीकृता आकृतिः अस्य साङ्घिकसंरचनायाः रचनाचिह्नरूपेण कार्यं करोति, बिन्दोः शैलीकृतम् आकारं च तस्यां आकृतौ योजितम् अस्ति । चलनशीलं शिरः चिह्नाय हास्यमयं स्वभावं ददाति, गतिशीलविन्यासान् च अनुमन्यते । एषा संरचना संयुक्तचिह्नं, व्यावसायिकदस्तावेजान्, कूपीलेबलानि (bottle labels), भित्तिपत्राणि (posters), पत्रकानि (postcards), ब्राण्डपुस्तकम्, एकं लघु जालस्थलचित्रचालनम् (website animation) च समावेशयति ।
The Recognition
About the A' Design Award रजतपुरस्कारः
Wolffstrunk साङ्घिकपरिचयः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Wolffstrunk साङ्घिकपरिचयः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Wolffstrunk साङ्घिकपरिचयः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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