Woonwaard निगम-परिचयचिह्नम् by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
सुवर्णम्आलेखिका· 2021
Woonwaard निगम-परिचयचिह्नम्
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award सुवर्णपुरस्कारः Winner in आलेखिका Category
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- Verified Award Winner
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The Design
About Woonwaard निगम-परिचयचिह्नम्
वूनवार्ड इति निगम-परिचयचिह्नं नेदरलैण्ड्स्-देशस्य बृहत्तमेषु गृहसंघेषु अन्यतमस्य कृते निर्मितम् अस्ति। इदं परिचयचिह्नम् आधुनिकं तथापि गम्भीरं वर्तते, शान्तिं प्रशान्तिं च प्रकटयति। एषा रचना भाटकवासिनां वैविध्यं भाटकग्रहणस्य सकारात्मकपक्षान् च प्रतिनिधत्ते। प्रत्येकं प्रयोगाय वृत्तानाम् अद्वितीयः समुच्चयः दीयते, यः विभिन्नसंयोजनेषु वर्णेषु च २५० अधिकवृत्तानां मूलरचनायाः गृहीतः। मुद्रितमाध्यमानि FSC-प्रमाणितपत्रं षड्भिः पैण्टोन-वर्णैः कृष्णवर्णेन च सह उपयुञ्जते। अङ्कीयप्रयोगाः पत्रस्य उपयोगं न्यूनीकुर्वन्ति।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Woonwaard निगम-परिचयचिह्नम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Woonwaard निगम-परिचयचिह्नम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Woonwaard निगम-परिचयचिह्नम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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