Beauty United Space केशालङ्कारशालायाः आन्तरिक-अभिकल्पना by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award सुवर्णपुरस्कारः in आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना Competition Category.
सुवर्णम्आभ्यन्तरम्· 2020
Beauty United Space केशालङ्कारशालायाः आन्तरिक-अभिकल्पना
Client: DDDD Creative Company
A' Design Award सुवर्णपुरस्कारः Winner in आभ्यन्तरम् Category
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The Design
About Beauty United Space केशालङ्कारशालायाः आन्तरिक-अभिकल्पना
ब्यूटी युनाइटेड स्पेस इति केशसौन्दर्यशाला चीनदेशस्य वूहान-नगरे स्थिता अस्ति। अस्याः आन्तरिकं स्थलं प्रायः २२० वर्गमीटर-परिमितं व्याप्नोति, तत्र च केशकर्तनं, केशविन्यासः, प्रसाधनसेवाश्च एकस्मिन् स्थाने संयोजिताः सन्ति। ब्रैण्ड-परिचयस्य मुख्यवर्णाः क्षेत्राणि विभजन्ति, तीव्रान् वर्णविरोधान् च सृजन्ति। बस-यानस्य अमूर्तानि तत्त्वानि सम्पूर्णे स्थले विषयरूपेण प्रयुक्तानि सन्ति। सामग्रीषु पूर्वनिर्मिताः टेराज़ो-फलकाः, सीमेण्ट-इष्टकाः, दर्पणयुक्तं घर्षितं च अरिच्छिद्रलोहं (स्टेनलेस स्टील), तथा साञ्चनिर्मिताः प्लास्टिक-आसन्दाश्च अन्तर्भवन्ति। परस्परक्रियात्मकानि क्षेत्राणि उत्पादप्रदर्शनानि च आगन्तुकान् ब्रैण्डस्य अवगमने साहाय्यं कुर्वन्ति।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Beauty United Space केशालङ्कारशालायाः आन्तरिक-अभिकल्पना A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Beauty United Space केशालङ्कारशालायाः आन्तरिक-अभिकल्पना सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Beauty United Space केशालङ्कारशालायाः आन्तरिक-अभिकल्पना तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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