Mau गन्धद्रव्यसंवेष्टनम् by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2020
Mau गन्धद्रव्यसंवेष्टनम्
by Moe Nakagawa
Client: Moe Nakagawa
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Mau गन्धद्रव्यसंवेष्टनम्
मौ इति नाम जापानीयपरम्परातः प्रेरितस्य मोमपूरितगन्धद्रव्यस्य संवेष्टनकल्पना अस्ति। मौ इति नामार्थः प्लवमानं नृत्यम् इति, विषयश्च मृदुता लघुता च। इदं गन्धद्रव्यं वाशि इति जापानीयपारम्परिककागदेन निर्मिते कागदनलिकायां धार्यते। वाशिकागदे जलरङ्गस्य ईषत्स्पर्शः गन्धस्य कोमलस्वभावं प्रकटयति। मोमपूरितगन्धद्रव्ये जलांशः न्यूनः भवति, अतः संवेष्टनं प्लास्टिकं विना केवलं कागदेन एव निर्मातुं शक्यते। एषः मृदुगन्धः तेषां कृते उद्दिष्टः ये मद्याधारितं गन्धद्रव्यम् अतितीव्रम् इति मन्यन्ते।
The Recognition
About the A' Design Award रजतपुरस्कारः
Mau गन्धद्रव्यसंवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Mau गन्धद्रव्यसंवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Mau गन्धद्रव्यसंवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Team Members
- Art Direction & Design: Moe Nakagawa
- Image Credits
- Moe Nakagawa(all)
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