Statice स्टैटिस ब्राण्ड दृश्य पहचान अभिकल्पनम् by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2021
Statice स्टैटिस ब्राण्ड दृश्य पहचान अभिकल्पनम्
by Jia Cheng
Client: Statice GmbH
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #105916The Design
About Statice स्टैटिस ब्राण्ड दृश्य पहचान अभिकल्पनम्
स्टैटिस बर्लिन-स्थिता संस्था अस्ति या गोपनीयता-अनुपालक-प्रौद्योगिकीनां विकासार्थं दत्तांश-गुमनामीकरण-समाधानं प्रयच्छति। अस्मिन् परियोजने गत्यात्मकं रूपाङ्कनं तथा सजीवाः वर्णाः प्रभावशालिनं दृश्य-पहचान-व्यवस्थां प्रकटयन्ति। द्वयोः D (मूल-दत्तांशात् कृत्रिम-दत्तांशं प्रति) परिवर्तनं ब्राण्ड-नाम S रचयति, यत् उपयोगि-अनन्य-दृश्य-लक्षणानि जनयति। नेत्राकर्षकाः वर्णाः न केवलं स्टैटिस (सागरीय-लैवेण्डर्स्) इत्यस्मात् अपि तु एकः वर्णः प्रत्यक्षतया ब्राण्ड-पहचानं प्रतिबिम्बयति विश्वासं च निर्माति, ब्राण्ड-छविं पुनः उद्भासयति च।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Statice स्टैटिस ब्राण्ड दृश्य पहचान अभिकल्पनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Statice स्टैटिस ब्राण्ड दृश्य पहचान अभिकल्पनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Statice स्टैटिस ब्राण्ड दृश्य पहचान अभिकल्पनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Dimensions & Packaging
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Tags
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Production Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Design Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Project Duration
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Operation Flow
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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