Oulevi Packaging Design मद्यपात्रम् by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2021
Oulevi Packaging Design मद्यपात्रम्
Client: Oulevi
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #106057The Design
About Oulevi Packaging Design मद्यपात्रम्
औलेवी इति प्रारूपमद्यार्थं (ड्राफ्ट-बीयर-अर्थं) पैकेजिंग-अभिकल्पनम् अस्ति। पात्रं स्टेनलेस्-स्टील-निर्मितं दृढपत्रकं भवति, यस्य शुद्धधारिता एकलिटरपरिमिता, समतलविस्तारे च दैर्घ्यं २७४ मिमी, औन्नत्यं च १९३ मिमी वर्तते। मुद्रितं चित्रं मद्यपानपात्रस्य (काचपात्रस्य) रूपरेखां प्रदर्शयति। चित्राणि कच्चामालस्य उत्पत्तिस्थानं दर्शयन्ति, यथा-आस्ट्रेलियादेशात् यवाः, उत्तरयूरोपात् किण्वः (यीस्ट्), उत्तरामेरिकातश्च होप्स्-वनस्पतिः। काचपात्रस्य प्रतीकं ग्राहकान् दूरादेव ब्रैण्ड-अभिज्ञानाय साहाय्यं करोति। अस्य अभिकल्पनस्य उद्देश्यम् अस्ति यत् विक्रयपट्टिकायां (शेल्फ्-स्थाने) उत्पादस्य कथा स्पष्टतया प्रस्तूयेत।
The Recognition
About the A' Design Award लौहपुरस्कारः
Oulevi Packaging Design मद्यपात्रम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Oulevi Packaging Design मद्यपात्रम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Oulevi Packaging Design मद्यपात्रम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
- Dimensions & Packaging
- Net content：1 liter ，
Development dimension: 274mm long, 193mm high - Tags
- Beer packaging, illustration, beer logo design
- Production Technology
- Stainless steel can
- Design Challenge
- As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
- Research
- Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
- Project Duration
- It took a month,
Location: Dalian, China - Team Members
- Zhangyong Hou
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