Hi Q Brown Algae Life Square प्रदर्शनकेन्द्रम् by Chun Ying Lai is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्यपुरस्कारः in आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना Competition Category.
कांस्यम्आभ्यन्तरम्· 2021
Hi Q Brown Algae Life Square प्रदर्शनकेन्द्रम्
Client: Fiefdom Conformity Design Limited Company
A' Design Award कांस्यपुरस्कारः Winner in आभ्यन्तरम् Category
Verified Award Winner
Verify Award Status for #106889The Design
About Hi Q Brown Algae Life Square प्रदर्शनकेन्द्रम्
हाइ क्यू ब्राउन शैवाल जीवनचतुष्कं (Hi Q Brown Algae Life Square) ताइवानदेशस्य ताइपेइनगरस्य सोंगशान-मण्डले स्थितं प्रदर्शनकेन्द्रम् अस्ति। द्विभूमिकं इदं स्थानं प्रदर्शन-विक्रय-क्षेत्रं, भोजनालयं, पाठकक्षाणि, संशोधन-कार्यालयांश्च संयोजयति। प्रथमभूमौ अनुभव-क्षेत्रे नवीनानि खाद्यद्रव्याणि, मुखावरणानि (facial masks), स्वास्थ्यपूरकद्रव्याणि, पशुपालनोपयोगिवस्तूनि च विक्रीयन्ते। सौम्यवर्णाः, सावयवाः वक्ररेखाश्च समुद्रस्य प्रवाहं सूचयन्ति। भित्तयः डायटोमाइट-अनुकरण-लेपेन (diatomite imitation coating) संस्कृताः, काष्ठनिर्मितं छादनं च प्रवाहमानाः वक्ररेखाः रचयति। इस्पात-दण्डेषु लम्बिताः काष्ठाकृतयः ब्राउन-शैवाल-अणून् (brown algae molecules) स्मारयन्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Hi Q Brown Algae Life Square प्रदर्शनकेन्द्रम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Hi Q Brown Algae Life Square प्रदर्शनकेन्द्रम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Hi Q Brown Algae Life Square प्रदर्शनकेन्द्रम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exhibition center on the first floor serves as an experience area where fresh ingredients, facial masks, health supplements, pet medicines and food are sold. The designer used simple and gentle colors, beautiful and graceful organic curved lines to let the "sea" flow into space in an abstract form, reestablishing the conventional colors and cognition of the ocean, and at the same time accurately grasping the space ratio which perfectly and displays the characteristics of the product.
- Dimensions & Packaging
- Drawing inspiration from the R&D personnel extracting fucoidan with molecular science technology and developing a variety of health supplements, the designer used woodworks and latches to imitate the shape of brown algae molecules, then use steel bars to hang them up to pay tribute to the R&D personnel's trail-blazing research and development technology.
- Tags
- Modernism, Exhibition Center, Ocean, Mix and Match, Eco-friendly
- Production Technology
- The wall surface of the exhibition center is decorated with diatomite imitation coating which gives them a detailed texture and intriguing visual changes. Accompanied by seaweed patterns, they compose a comfortable and relaxing atmosphere. The reception counter in the restaurant is made of special gold glaze glass, and the imported wallpaper is used in the back to shape the natural beauty like layered rocks and splashing ink.
- Design Challenge
- For the designer, designing must be market-oriented. In addition to aesthetics, the unification of spatial images is even more crucial so that the owner could convey a clear message to consumers. Since this project includes a combination of an exhibition and sales center, a restaurant, offices, classrooms, etc., connecting the brand's market positioning and spiritual concept through the overall style, layout, and circulation to enhance the customer's memory, win their trust, and satisfy their experiences is the ultimate test on the designer's aesthetics and ability to integrate.
- Research
- The designer captured key elements of the ocean and used multiple methods to make the respective areas stand out yet follow the overall theme at the same time. The exhibition center on the first floor also serves as a product experience area. Space consists of simple design and warm colors, presenting fresh and elegant modernity. The ceiling is made of wood to create elegant flowing lines and curves, fast and slow, followed by a variety of light and shadow, forming a natural and free-flowing image of sea currents.
- Inspiration
- The client hopes to build the first platform in Taiwan that combines brown algae experience and social services. Before undertaking the designing of Hi-Q Brown Algae Life Square, the designer thoroughly studied the concept of the brand and the purpose of the space, set experience as the core value, and through pluralistic integration design methods and a smooth, harmonious space narrative, connecting the exhibition center, restaurants, classrooms, and R&D offices within the two-story venue.
- Project Duration
- The project was finished in May 2019, in Songshan District, Taipei City, Taiwan.
- Operation Flow
- Some of the original structure of the building was kept in the transition area between the staircases, supplemented by a highly penetrating wooden grille glass window, introducing abundant natural light, and a row of the neatly arranged bamboo forest not only satisfy the basic elements of space but also shape a poetic, beautiful scene. To support the cultural creativity of Taiwanese students, the walls are decorated with light blue lacquered glass which serves as a display wall, with a white frame that forms a painting-like scene.
- Team Members
- CHUN-YING LAI
- Image Credits
- CHUN-YING LAI
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