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Studio Yimu इत्यनेन कृतं Toronto ध्वजवाहिका चायशाला

Studio Yimu इत्यनेन कृतं Toronto ध्वजवाहिका चायशाला इति आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।


रजतम्आभ्यन्तरम्· 2021

Toronto ध्वजवाहिका चायशाला

कर्तृ Studio Yimu

ग्राहकः: Studio Yimu

आभ्यन्तरम् वर्गे A' Design Award रजतपुरस्कारः विजेता

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परिकल्पना

Toronto ध्वजवाहिका चायशाला विषये

कनडादेशस्य अत्यन्तव्यस्ततमे विपणिकेन्द्रे स्टूडियो-यिमु-संस्थया नूतनः फलचायशालाविन्यासः प्रस्तुतः। एषः प्रमुखभण्डारपरियोजना ब्राण्डनिर्माणार्थं विपणिकेन्द्रस्य नवीनम् आकर्षणस्थानं भवितुम् आदर्शतया निर्मितः। कनडादेशीयभूदृश्येन प्रेरितः कनडादेशस्य नीलपर्वतस्य सुन्दरः आकृतिरेखा सम्पूर्णायां शालायां भित्तिपृष्ठभागे अङ्कितः अस्ति। संकल्पनां यथार्थतां नेतुम् स्टूडियो-यिमु-संस्थया २७५सेमी × १८०सेमी × १५०सेमी इति परिमाणयुक्ता काष्ठकर्ममूर्तिः हस्तनिर्मिता या प्रत्येकेन ग्राहकेण सह पूर्णसंवादं सम्भावयति।

मान्यता

A' Design Award रजतपुरस्कारः विषये

Toronto ध्वजवाहिका चायशाला A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Toronto ध्वजवाहिका चायशाला अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Toronto ध्वजवाहिका चायशाला बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।

परिकल्पनायाः पृष्ठतः

सम्वादसामग्री

परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।

अद्वितीयगुणाः
The flagship store is designed specifically for branding purposes as the location of the project is situated in Canada's busiest shopping mall - Eaton Centre. The store location is the first store situated outside of the subway on the first floor of the mall and is deemed as a prime location for this type of business. With a wide and welcoming entrance, the vision that the designer had in mind was to create a hotspot for shoppers to gather and meet.
आयामाः एवं सम्पुटीकरणम्
The floor area for the project is 139sqm. The designer used a 5mm wiggle board with a veneer finish as a backing of the ashwood slates. For the millwork, it was cladded and sculpted with locally sourced ashwood. The logo had been engraved into the solid surfaces facade at a 3mm thickness to allow light to penetrate through for a clearly lit sign. The overall solid surface and bulkhead are rounded off with thermal forming technique to create a harmonious combination throughout the store and the shopping mall.
सूचकशब्दाः
Studio Yimu, Interior Design, Commercial Design, Modern, Cafe Design, Flagship Store, Toronto, Canada
उत्पादनप्रौद्योगिकी
The project has 3 main phases of production the wall background, the millwork solid surfaces, and the entrance. Firstly, the wall background was built with blended ashwood slates and solid surfaces to foreshadow the harmonious silhouette of Canadian natural landscape. Secondly, the purpose of the millwork sculpture was to create 3 dimensional depth against the wall background, contributing a new customer experience. The handcrafted millwork is made with 100% locally sourced Canadian ashwood where the design pricisely carved and sanded off. Lastly, to maximize an open concept entrance, the designer used a clear yet minalmistic sinange to avoid disrupting the atmosphere and perception that the millwork and wall background provides.
परिकल्पना-आह्वानम्
The millwork sculpture is particularly challenging to simultaneously mimic Canadian landscape and the shape of a mango in reflection of the store's most popular beverage. Particularly, it was difficulty in achieving the desired curves and form of the sculptures when finding the balance between the artistic element of the millwork piece and to create a functional seating area.
अनुसन्धानम्
To adopt the new consumerism and provide authenticity of the brand's origin, the designer created the millwork sculpture as an ambiguous element to facilitate customers to have their own perception of the piece. Based on the market research of the brand, their target audience are ages from 16-30. The designer's goal of the millwork sculpture is not only to have a functional and aesthetic pleasing piece, but an interactive piece that works well with the target audience.
प्रेरणा
Inspired by Canadian landscape, the project replicates the freeflowing silhouette of the famous Canadian blue mountain to create an unconventional and ambiguous seating area for a new customer experience. The most popular drink on the menu is the fresh mango slush where the designer similarly incorporates the outline of a mango into the concept featuring it as an interactive element that involves every customer. Panelled with ashwood throughout the store, it creates a clean and refreshing environment for customers to fuel up with a chilled beverage.
परियोजनाकालः
Project start May 2018 and completed in August 2018. Located in Toronto, Canada.
प्रचालनप्रवाहः
The freeform sculptures captures the first perception of the store. Against the wall background facade and the wall curvatures, it comfortably leads the customer's perception in a fluid motion through the store. The designer made with freeform sculpture as a unconventional yet ineteractive seating area but also to organize and direct customer traffic.
दलसदस्याः
Ryan Chung
चित्रश्रेयः
Image #1: Eric Lau 2019
Image #2: Scott Norsworthy 2019
Image #3: Scott Norsworthy 2019
Image #4: Scott Norsworthy 2019
Image #5: Scott Norsworthy 2019

प्रायोजितम्

Designers.org इत्यस्मात् परम् अन्वेषयतु

अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।

उत्तमा परिकल्पना महत् सम्मानम् अर्हति

A' Design Award इति उत्तमपरिकल्पनार्थम् एकः अन्ताराष्ट्रियः, निर्णायकमण्डलीयः सम्मानः अस्ति। योग्यतामूलकं सम्मानं प्राप्तुं, यशः, प्रतिष्ठां, प्रसिद्धिं च स्वकार्यार्थम् अर्जयितुम् A' Design Award इत्यस्मिन् भागं गृह्णातु। स्वकार्यं A' Design Award इत्यस्मै नामाङ्कयतु, अभिलषिते A' Design Prize इत्यस्मै प्रतिस्पर्धां कुरुत।

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