Cascahuin कस्कावीन-टकीला-कूपी by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2021
Cascahuin कस्कावीन-टकीला-कूपी
Client: Tequila Cascahuín
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Cascahuin कस्कावीन-टकीला-कूपी
कस्कावीनः टकीलायाः कृते निर्मिता एका कूपी अस्ति। कूप्याः मुखं, वलयं, कण्ठश्च एवं परिवर्तिताः यत् मुद्रणप्रणाली कर्कस्तम्भेन (कॉर्क-स्टॉपरेण) कार्यं करोति। ब्राण्ड-चिह्नं कण्ठे उच्चोत्कीर्णने प्रयुज्यते, येन आवेष्टनस्य एका विशिष्टा मुद्रा प्राप्यते। काचपात्रं फूत्कारसाँचनप्रक्रियया (ब्लो-मोल्डिङ्गद्वारा) निर्मीयते, यत्र सोडियम्-कैल्शियम-काचः मूलद्रव्यरूपेण भवति। स्तम्भः चयनितेभ्यः प्राकृतिककर्ककणेभ्यः निर्मीयते ये खाद्यश्रेणीयवनस्पतिवर्णकैः रञ्जिताः सन्ति। कूपी सप्ततिगुणितसप्ततिगुणितद्विशतषष्टिमिलीमीटरपरिमाणा अस्ति। एतत् अभिकल्पनं पूर्व-हिस्पानिक-शिल्पेभ्यः, द्रव्येभ्यः, नक्षत्राणां पठनाच्च प्रेरणां गृह्णाति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Cascahuin कस्कावीन-टकीला-कूपी A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Cascahuin कस्कावीन-टकीला-कूपी अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Cascahuin कस्कावीन-टकीला-कूपी बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
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