Kum-Kum जलसंपुटनम् by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2021
Kum-Kum जलसंपुटनम्
Client: Backbone Branding
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Kum-Kum जलसंपुटनम्
पात्रस्य चतुर्षु पार्श्वेषु समरूपाः जलबिन्दवः सन्ति, द्वौ ऊर्ध्वाभिमुखौ द्वौ च अधोमुखौ, ये जलस्य गतिशीलमूर्तिकरणे स्वरूपं रचयन्ति। पत्रकप्रतीकयोः विषये, बैकबोन ब्रान्डिङ्ग् इत्यनेन पत्रकपूर्णपात्रयोः संयोजनं सृष्टं यत् जलस्य गत्यात्मकतायां पारदर्शितां नम्यतां च प्रदर्शयति। पृष्ठपत्रकस्य नीलाभः पात्रेण सह सामञ्जस्यपूर्वकं मिश्रते, द्रवमाध्यमेन प्रकाशस्य अपवर्तनस्य कृते पात्रं दृश्यं भवति, पारदर्शकपत्रकस्थं ब्राण्डस्य श्वेतप्रतीकं नीलाभपृष्ठपत्रकस्य कारणात् स्पष्टं भवति।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Kum-Kum जलसंपुटनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Kum-Kum जलसंपुटनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Kum-Kum जलसंपुटनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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