The Devil's Keep अतिदुर्लभः एकल-माल्ट आयरिश-व्हिस्की by Tiago Russo is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2021
The Devil's Keep अतिदुर्लभः एकल-माल्ट आयरिश-व्हिस्की
by Tiago Russo
Client: The Craft Irish Whiskey Co.
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About The Devil's Keep अतिदुर्लभः एकल-माल्ट आयरिश-व्हिस्की
क्राफ्ट आयरिश व्हिस्की कम्पनीतः प्रथम-प्रकाशनं डेविल्स कीप अनुभव-पेटिका प्रत्येकस्मिन् सूक्ष्मे विवरणे परम-विलासपूर्ण-ध्यानेन निर्मिता, कृष्ण-रञ्जित-द्रु-काष्ठ-परिसमाप्त्या पीतल-विवरणैश्च सुशोभिता। बाह्यतः सशक्त-लघूकरण-वादि-दृश्यैः आरभ्यते, प्राचीन-जापानी-तालेन निबद्धा, यस्य समर्पितः कुञ्चिका पृष्ठभागे स्थापिता। प्राचीन-तालात् अनुभव-पेटिकां मुक्त्वैव भवन्तः अन्तर्-विषयेषु निमज्जितुं शक्ष्यन्ति, यत्र गाढ-बर्गंडी-चर्म-भित्तिषु आस्वादन-सहायक-उपकरणानि धृतानि सन्ति, यानि सम्पूर्णतया डेविल्स अनुभवितुं महत्त्वपूर्णानि।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
The Devil's Keep अतिदुर्लभः एकल-माल्ट आयरिश-व्हिस्की A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। The Devil's Keep अतिदुर्लभः एकल-माल्ट आयरिश-व्हिस्की सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। The Devil's Keep अतिदुर्लभः एकल-माल्ट आयरिश-व्हिस्की तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back.
Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.
Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid.
Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil. - Dimensions & Packaging
- Experience Box Dimensions: 360mm L x 215mm W x 350mm H.
Exterior Transit Box (in similar materials, with heavy duty brass locks and handles): 420mm L x 275mm W x 417mm H. - Tags
- Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
- Production Technology
- Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
- Design Challenge
- The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
- Research
- The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.”
It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved.
When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed.
Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey.
Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey. - Inspiration
- The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made.
The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen. - Project Duration
- Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
- Operation Flow
- Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant.
A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades.
Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature.
A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within
the whiskey and unleash intoxicating flavours.
Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.
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