Low Classic ब्रैण्ड-परिचयः by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
लौहम्आलेखिका· 2021
Low Classic ब्रैण्ड-परिचयः
by Yaman Hu
Client: Low Classic
A' Design Award लौहपुरस्कारः Winner in आलेखिका Category
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- Verified Award Winner
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The Design
About Low Classic ब्रैण्ड-परिचयः
लो क्लासिक् इति स्वतन्त्र-वस्त्रविपणि-सङ्कायाः (fashion label) कृते निर्मितः ब्रैण्ड-परिचयः अस्ति। अयं परिचयः १९८० दशकस्य वस्त्र-पत्रिकाभ्यः प्रेरितः वर्तते। मन्दवर्णसमूहः (muted color palette) ग्रिड-भञ्जक-विन्यासश्च (layout) प्रयुक्तौ स्तः। अक्षरशिल्पं (typography) अतिशयितं सुन्दरवक्ररेखाभिः सह संयुक्तं च, तत् एव ब्रैण्डस्य मुख्यं दृश्यभाषारूपं निर्माति। मुद्रित-अङ्कीय-उभयविधसामग्र्यः अन्तर्भूताः सन्ति, यथा – भित्तिपत्राणि (posters), सामाजिकमाध्यम-आलेख्यानि (social media graphics), विद्युत्पत्राणि (e-mails), जालपट्टिकाश्च (web banners)। मुद्रित-सामग्री पुनर्नवीकृत-कागदे (recycled paper) प्रदूषकवर्णकरहिता निर्मिता वर्तते। उद्देश्यं तु प्राचीन-रूपाय (vintage look) परिष्कृतं अङ्कीयं (digital) स्वरूपं दातुम् अस्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Low Classic ब्रैण्ड-परिचयः A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Low Classic ब्रैण्ड-परिचयः अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Low Classic ब्रैण्ड-परिचयः स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Dimensions & Packaging
- 1920px*1280px
- Tags
- Identity, digital design, fashion, typography
- Production Technology
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Design Challenge
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Research
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Project Duration
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Operation Flow
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Team Members
- Creative Director: Yaman Hu
Designer: Yaman Hu
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