Evgeniya Abramova इत्यनेन कृतं Boo प्राथमिककार्यम्: शोधनद्रव्याणां वेष्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्संवेष्टनम्· 2021
Boo प्राथमिककार्यम्: शोधनद्रव्याणां वेष्टनम्
कर्तृ Evgeniya Abramova
ग्राहकः: Boo
संवेष्टनम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#114004 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Boo प्राथमिककार्यम्: शोधनद्रव्याणां वेष्टनम् विषये
बू इति नाम शोधनद्रव्याणां श्रेण्याः वेष्टनरचना अस्ति, या बालसहितगृहेभ्यः उद्दिष्टा। एषा श्रेणी बालकानां पात्राणां क्रीडनकानां च प्रक्षालनार्थं बभूणीकुसुमसारयुक्तं जेलं, कुमारीसारयुक्तं भूमिशोधनजेलं, चायवृक्षसारयुक्तं स्नानगृहफुहारं च समावेशयति। एतानि द्रव्याणि प्राकृतिकघटकेषु आधारितानि सन्ति, वर्णकसुगन्धिद्रव्यरहितानि च। प्रत्येकं प्लास्टिकभाजनं मन्दवर्णेषु संकोचनावरणपत्रिकां धारयति। पत्रिकासु सूक्ष्मजीवानां चित्राणि दृश्यन्ते, प्रत्येकं च द्रव्यं भिन्नं सूक्ष्मजीवं दर्शयति। भाजनस्य स्वच्छप्रदेशाः सूचयन्ति यत् रोगाणवः प्रमार्जिताः इति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Boo प्राथमिककार्यम्: शोधनद्रव्याणां वेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Boo प्राथमिककार्यम्: शोधनद्रव्याणां वेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Boo प्राथमिककार्यम्: शोधनद्रव्याणां वेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
- आयामाः एवं सम्पुटीकरणम्
- Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm - सूचकशब्दाः
- packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
- उत्पादनप्रौद्योगिकी
- Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve - परिकल्पना-आह्वानम्
- The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
- अनुसन्धानम्
- In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
- प्रेरणा
- The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
- परियोजनाकालः
- The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
- प्रचालनप्रवाहः
- The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
- एकस्वानि
- Copyrights belong to Evgeniya Abramova, 2019
- दलसदस्याः
- Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin - चित्रश्रेयः
- Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin
प्रायोजितम्
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