Haolai Francis Zhou इत्यनेन कृतं Pupstar ब्राण्ड-परिचयः इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्आलेखिका· 2021
Pupstar ब्राण्ड-परिचयः
कर्तृ Haolai Francis Zhou
ग्राहकः: H. Design Studio
आलेखिका वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#114266 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Pupstar ब्राण्ड-परिचयः विषये
पप्स्टार् इति स्थान-निर्धारण-प्रौद्योगिकी-संस्थायाः तस्याः च GPS-पालितपशु-अनुसरणयन्त्रस्य कृते निर्मितः ब्राण्ड-परिचयः अस्ति। एतत् प्रतीकचिह्नं पादमुद्रायाः, श्वानमुखस्य, मानचित्रकीलकस्य, दिग्दर्शन-बाणस्य च कृतेभ्यः सरल-प्रतीकात्मक-आकारेभ्यः संयोजितम् अस्ति। इदं चिह्नं पालितपशून् स्थाननिर्धारणं च एकस्मिन् सुपरिचिते प्रतीके योजयति। नूतनाः उज्ज्वलाश्च वर्णाः अस्मै परिचयाय मैत्रीपूर्णं शक्तिपूर्णं च स्वरं प्रयच्छन्ति। व्यावसायिक-पत्राणि, प्रचारपत्राणि, अन्यानि च लेखनसामग्रीणि सुस्पृश्य-निष्प्रभ-पुनर्नवीकृत-कागदे मुद्रितानि सन्ति। स्वामिनः स्वेषां पालितपशूनां नाशं परिहरन्तु इति उद्देश्येन इदं दृश्यतन्त्रं सर्वेषु अङ्कीयमञ्चेषु सुसङ्गततया प्रयुज्यते।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Pupstar ब्राण्ड-परिचयः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Pupstar ब्राण्ड-परिचयः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Pupstar ब्राण्ड-परिचयः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
- आयामाः एवं सम्पुटीकरणम्
- The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper. - सूचकशब्दाः
- Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
- उत्पादनप्रौद्योगिकी
- Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
- परिकल्पना-आह्वानम्
- For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
- अनुसन्धानम्
- The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
- प्रेरणा
- Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
- परियोजनाकालः
- The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
- प्रचालनप्रवाहः
- The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
- दलसदस्याः
- Brand Design: Haolai Francis Zhou
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
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