Dart Design इत्यनेन कृतं House of Red Chief वैश्विकं विपणि-सत्त्वम् इति आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award लौहपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
लौहम्आभ्यन्तरम्· 2021
House of Red Chief वैश्विकं विपणि-सत्त्वम्
कर्तृ Dart Design
ग्राहकः: Red Chief
आभ्यन्तरम् वर्गे A' Design Award लौहपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#114711 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
House of Red Chief वैश्विकं विपणि-सत्त्वम् विषये
दलेन आरोहण-भित्तिः, चलत्पथः, वास्केटबाल-क्रीडाङ्गणम्, LED-भित्तिः इत्यादीनि नूतनानि सर्जनात्मकानि च तत्त्वानि उपयुज्य नूतनं विपणि-सत्त्वं परिकल्पितं प्रयुक्तं च। प्रत्येकं स्पर्श-बिन्दु सूक्ष्म-विवरणैः सह सुगम-अनुभव-निर्माणार्थं स्थापितम् आसीत्। निर्माणकाले पर्यावरण-सुहृद् पुनश्चक्रणीयानि च द्रव्याणि, यथा हरित-निर्मित-एक्रिलिकम् काष्ठ-कागदश्च, उपयुक्तानि।
मान्यता
A' Design Award लौहपुरस्कारः विषये
House of Red Chief वैश्विकं विपणि-सत्त्वम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। House of Red Chief वैश्विकं विपणि-सत्त्वम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। House of Red Chief वैश्विकं विपणि-सत्त्वम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The task was to amalgamate all 3 sub-brands in harmony with each other under one roof which was done using the same ambience, fixtures and style. Bringing the right experience with more than 3000 SKUs was a challenge yet justice was done with creative and innovative designs. Design strategy to fight with the market leader was to ensure a consumer gets the unheard experience of product inside the store like Gym, Climbing Wall, Treadmill, Basketball court and much more.
- आयामाः एवं सम्पुटीकरणम्
- The project covers a total of 3588 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- सूचकशब्दाः
- Global Retail Identity, Retail Space, Interior Design, Retail Interior Design, Retail Store Design, Retail Flagship Store
- उत्पादनप्रौद्योगिकी
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for product experience, a magic mirror was introduced, Digital Kiosk was placed, LED Wall, the conveyor belt was introduced for product display. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- परिकल्पना-आह्वानम्
- The design studio was aware of the massive challenge of joining consumers belonging to masses and classes spread among 16 states of India together. The major task was to unite 3 brands together in harmony, with more than 3000 SKUs in a single platform providing a seamless experience from all the 3 brands and pulling the customer from ground to the First floor while introducing the hero product without force.
- अनुसन्धानम्
- The growth in the Indian organized retail market is mainly because of changing consumer behaviour. During the research conducted studying consumer behaviour was an important factor taken into consideration. Thorough research was conducted to identify various gaps in order to connect with customers who will experience the store. Also, various alternatives were evaluated before the final material selection. The aims were to come up with an engaging store that is able to create an experience better than competitors.
- प्रेरणा
- The inspiration came from two perspectives. Firstly the business problems which was faced by a client as Furo, Lamoure and Red chief were seen as different brands due to its multi-location presence leading to a visibility clutter. Secondly, the client needs to develop a strong brand identity. With the advent of global players creating a challenge for the client to match the upcoming competition. Hence inspired us to work on a new global identity.
- परियोजनाकालः
- The project started in 15.07.2019 and finished in 03.03.2020 at 17, Sector B Rd, near Radhey Lal Sweets, Kapoorthla, Aliganj, Lucknow, Uttar Pradesh, 226024 IN
- प्रचालनप्रवाहः
- 1)Tactfully deciding sports brand on the ground floor. Thus, planting every touchpoint with strong precision and detailing to create an amazing experience for the end-user.
2)Biggest challenge was to match lighting with fixtures of 3 different brands. Hence, provided customized lux level as per the ask of the category.
3)To plug in experience, we ensured facade with "Tri-vision" for brands introduction, Mother brand 20 feet loud logo with glaze. All 2 floors packed with the complete experience. - एकस्वानि
- Sameer Khosla, 2020
- दलसदस्याः
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - चित्रश्रेयः
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2020.
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