C-MAX Branding Identity ब्रैण्डिंग-परिचयः by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2021
C-MAX Branding Identity ब्रैण्डिंग-परिचयः
by Fengnan Lin
Client: C-Max
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #114759The Design
About C-MAX Branding Identity ब्रैण्डिंग-परिचयः
सी-मैक्स-ब्रैण्डिंग-परिचयः (C-MAX Branding Identity) इति दृश्य-परिचय-कार्यक्रमः क्लाउड-कम्प्यूटिंग-बृहद्-दत्तांश-क्षेत्रे कार्यरतस्य प्रौद्योगिकी-सङ्घस्य कृते निर्मितः अस्ति। लोगो-चिह्नं CMAX इति अक्षराणि सामान्य-कोड-सङ्केतैः सह योजयति, यथा कोण-कोष्ठकानि (angle brackets), एका रेखा (dash) च एकः बाणः (arrow), एते गणनां दत्तांशस्य क्रमबद्धं गमनं च सूचयन्ति। कृष्णवर्णः सूक्ष्मतां (precision) प्रकटयति, यत्र वर्णयुक्ताः सहायक-चित्राणि प्रौद्योगिक्या निर्मितं तेजस्विनं जगत् सूचयन्ति। एषः परिचयः व्यापार-पत्रिकासु (business cards), कार्य-पत्रिकासु (work cards), लेखन-पुस्तिकासु, वस्त्र-थैलीषु (canvas bags) च प्रयुक्तः, चतुर्वर्ण-मुद्रण-प्रविधिना (four-color printing) UV-चाकचिक्य-प्रलेपेन (UV glazing) च सह।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
C-MAX Branding Identity ब्रैण्डिंग-परिचयः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। C-MAX Branding Identity ब्रैण्डिंग-परिचयः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। C-MAX Branding Identity ब्रैण्डिंग-परिचयः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
- Dimensions & Packaging
- Note book:180mmx130mm; Canvas bag:320mmx390mm
- Tags
- Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
- Production Technology
- Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
- Design Challenge
- Looking for representative symbols and languages of computing classes.
- Research
- Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
- Inspiration
- People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo. - Project Duration
- Guangzhou,Guangdong Province,China,January 1,2020
- Operation Flow
- Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
- Patents
- Copyrights belong to Fengnan Lin, 2020.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Liqing Xian - Image Credits
- Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
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