Timing Sauce ब्राण्डिंग by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
लौहम्आलेखिका· 2022
Timing Sauce ब्राण्डिंग
Client: Timing Sauce
A' Design Award लौहपुरस्कारः Winner in आलेखिका Category
- 10,455
- Verified Award Winner
- Verify Award Status for #118426
The Design
About Timing Sauce ब्राण्डिंग
टाइमिंग सॉस इति एकस्य चटनी-उत्पादकस्य कृते निर्मितः ब्राण्डिंग-प्रकल्पः अस्ति। अस्मिन् कार्ये नूतनं ब्राण्ड-नाम, लोगो, संवेष्टनं (पैकेजिंग) च विक्रय-सामग्री च समाविष्टानि सन्ति। पूर्वं नाम पास्ता-सम्बद्धम् आसीत्, यत् विक्रीयमानैः उत्पादैः सह न सुसङ्गतम् आसीत्, अतः नूतनं नाम चितम्। लोगो-रचनायां अमूर्त-आकाराः प्रयुक्ताः, ये चटनीं स्मित-मुखं च सूचयन्ति। वर्ण-अनुसन्धानेन रङ्ग-पट्टिका निर्धारिता, तथा च आनन्दं क्षुधां च व्यञ्जयितुं बहवः वर्ण-सम्मिश्रणाः परीक्षिताः। लेबल्स जल-निरोधक-चमकयुक्त-पीवीसी-द्रव्ये मुद्रिताः सन्ति, तथा च १२०, १५०, १८० मिलिलीटर-आकारयुक्तानां बोतलानां कृते त्रिषु मापेषु निर्मिताः सन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Timing Sauce ब्राण्डिंग A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Timing Sauce ब्राण्डिंग अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Timing Sauce ब्राण्डिंग स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
