H900 केशशोषकयन्त्रस्य आवेष्टनम् by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2021
H900 केशशोषकयन्त्रस्य आवेष्टनम्
by Xiaomi
Client: Xiaomi
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #118672The Design
About H900 केशशोषकयन्त्रस्य आवेष्टनम्
H900 इति केशशोषकयन्त्रार्थं रचितम् आवेष्टनकल्पनम् अस्ति। इदम् आवेष्टनं उत्पादस्य अन्तः स्थापितेन उच्चवेगयन्त्रेण, प्रवाहचक्रेण, वायुमार्गेण च प्रेरितम् अस्ति। जटिलाः आन्तरिकपरिपथाः वायुमार्गाश्च बाह्यपृष्ठे सूक्ष्मरेखाप्रतिरूपेषु परिणमिताः। एतानि प्रतिरूपाणि मुद्रयितुं उत्कीर्णनं (embossing) लेसर-उष्णमुद्राङ्कनं (laser hot stamping) च प्रयुज्यते। वर्णचित्रपटैः सह संयोज्य, पृष्ठं विभिन्नदर्शनकोणेषु विभिन्नवर्णदीप्तिं प्रदर्शयति। उत्कीर्णितरेखाः हस्तेन अपि अनुभवितुं शक्यन्ते। पेटिका २८० मि.मी. विस्तारे, १०२ मि.मी. गभीरतायां, ३२० मि.मी. उच्चतायां च मीयते।
The Recognition
About the A' Design Award रजतपुरस्कारः
H900 केशशोषकयन्त्रस्य आवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। H900 केशशोषकयन्त्रस्य आवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। H900 केशशोषकयन्त्रस्य आवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
- Dimensions & Packaging
- Width280mm x Depth102mm x Height320mm
- Tags
- hire dyer, packaging, stamping, black, white
- Production Technology
- In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
- Design Challenge
- There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
- Research
- Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
- Inspiration
- The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
- Project Duration
- July 2020 Bejing and finished in November in Beijing, China.
- Operation Flow
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
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