Mijia Toothbrush पैकेजिंग by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2021
Mijia Toothbrush पैकेजिंग
by Xiaomi
Client: Xiaomi
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #118728The Design
About Mijia Toothbrush पैकेजिंग
मीजिया-दन्तधावनयष्टिः (Mijia Toothbrush) इति विद्युत्-दन्तधावनयष्टि-संचयस्य कृते निर्मितं उपहार-पेटिका-आवरणम् अस्ति। बाह्यपेटिका स्वस्य आकारं वर्णं च अन्तः स्थितात् उत्पादात् गृह्णाति। हिमनील-वर्णीयः उन्नतशिल्पपृष्ठभागः (bas-relief) समग्रं पृष्ठं आच्छादयति, दन्तधावनयष्टेः मृदुरेखाः पुनः पुनः प्रदर्शयन्। द्वे उच्च-पराबैंगनी-रेखे (ultraviolet lines) एतस्मिन् आकृति-पटले मुद्रिते स्तः, याभ्यां गभीरता वर्धते, सुरुचिपूर्णं औद्योगिक-अभिकल्पनं च प्रकाशितं भवति। हिमनील-वर्णः उत्पादेन सह सम्यक् मेलं करोति, तेन पेटिका एकरूपा दृश्यते। उन्नता आकृतिः पृष्ठभागं त्रिआयामिकं इव दर्शयति, येन उपहार-संचयः विपणिस्थानेषु विशिष्टतया दृश्यमानः भवति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Mijia Toothbrush पैकेजिंग A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Mijia Toothbrush पैकेजिंग अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Mijia Toothbrush पैकेजिंग स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
- Dimensions & Packaging
- Width252mm x Depth43.5mm x Height241mm
- Tags
- packaging, toothbrush, blue, bas relief, electrionic
- Production Technology
- The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
- Design Challenge
- There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
- Research
- The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
- Inspiration
- Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
- Project Duration
- February 2020 Bejing and finished in May in Beijing, China.
- Operation Flow
- The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang
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