Armeanu Creative Studio इत्यनेन कृतं Smoked Trout आहारवेष्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्संवेष्टनम्· 2021
Smoked Trout आहारवेष्टनम्
कर्तृ Armeanu Creative Studio
ग्राहकः: Valeputna
संवेष्टनम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#119796 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Smoked Trout आहारवेष्टनम् विषये
धूमपक्वशल्कमत्स्यनिर्मितानां वस्तूनां कृते धूमपक्वट्रौटमत्स्यः इति वेष्टनरचना अस्ति। इदं वेष्टनं क्राफ्ट्-गत्तेन निर्मितं यत्र स्वर्णपत्रं वरणात्मकवार्णिशीकरणं च वर्तेते। वृत्ताकारं चित्रकर्म, गत्तच्छेदनार्थं प्रयुक्तं मध्ययुगीयद्वाराकारः, स्वर्णमुद्रा च परम्परां, वारसत्वं, प्राकृतिकांशांश्च सूचयन्ति। सातत्यं प्रकटयितुं मुद्रा द्वाराकारश्च समग्रवस्तुश्रेण्यां दृश्येते। सम्पुटितं वेष्टनं ११.५ गुणिते २५ सेण्टिमीटरपरिमाणं भवति। सङ्घनितः आकारः वस्तुनः सुलभं प्रवेशनं संवरणं च, तथैव सरलं संग्रहणं, वहनं, फलकप्रदर्शनं च अनुमन्यते।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Smoked Trout आहारवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Smoked Trout आहारवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Smoked Trout आहारवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- आयामाः एवं सम्पुटीकरणम्
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - सूचकशब्दाः
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- उत्पादनप्रौद्योगिकी
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- परिकल्पना-आह्वानम्
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- अनुसन्धानम्
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- प्रेरणा
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- परियोजनाकालः
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- प्रचालनप्रवाहः
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- एकस्वानि
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- दलसदस्याः
- Armeanu Ana
Armeanu Catalin - चित्रश्रेयः
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
प्रायोजितम्
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