Nanxiang Incity दृश्यसंकेतव्यवस्था by Zesion Design is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2021
Nanxiang Incity दृश्यसंकेतव्यवस्था
Client: Zesion Design
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
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The Design
About Nanxiang Incity दृश्यसंकेतव्यवस्था
नान्क्षियाङ्ग-इन्सिटी इति शाङ्घाई-नगरस्य एकस्मै विपणिकेन्द्राय निर्मिता दृश्यसंकेतव्यवस्था अस्ति। एषा रचना नान्क्षियाङ्गस्य स्थानीयसंस्कृतिम् आधारीकरोति, यत् क्षेत्रं बकानां देवालयानाञ्च कृते प्रसिद्धम् अस्ति, तथा युग्मेन उड्डीयमानानां बकानां रूपं अमूर्तसंकेतचित्ररूपेण परिवर्तयति। तलनिर्देशकाः वणिजां सूचयश्च चलसोपानप्रवेशनिर्गमस्थानेषु तथा दर्शकप्रवाहसंगमबिन्दुषु स्थाप्यन्ते। प्रकाशपत्रेषु श्वेतमसीरोधनमुद्रणं प्रयुज्यते, येन पाठः रेखाचित्राणि च स्पष्टानि तिष्ठन्ति। लम्बमानखण्डाः दर्पणकीलकबिन्दून् उपयुञ्जते ये विपणिकेन्द्रस्य आन्तरिकसज्जया सह मिश्रीभवन्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Nanxiang Incity दृश्यसंकेतव्यवस्था A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Nanxiang Incity दृश्यसंकेतव्यवस्था अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Nanxiang Incity दृश्यसंकेतव्यवस्था बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- Dimensions & Packaging
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - Tags
- Visual Signage,Way finding,VI,Logo,Graphics
- Production Technology
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- Design Challenge
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- Research
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- Inspiration
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- Project Duration
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- Operation Flow
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
- Team Members
- Jie Zhou
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