कांस्यम् आलेखिका · 2021

Destroy सार्वजनिकहितपोस्टर

by Lin Lin

A' Design Award कांस्यपुरस्कारः 2021 in आलेखिका
CLIENT: Lin Lin
Estimated Number of Design Views: 9,006
Verification code 6969185A90 · Verify this award

View at A' Design Award Press Release

Colors

About Destroy सार्वजनिकहितपोस्टर

विध्वंसः इति नाम्ना निर्मितः एषः जनहितपोस्टरः प्रकृतेः वन्यजीवानां च संरक्षणं प्रोत्साहयितुं कृतः अस्ति। अस्मिन् पोस्टरे आलेखीयपुनर्निर्माणविधिः प्रयुक्तः, यत्र बहवः तत्त्वानि एकस्मिन् छायाचित्रे (silhouette) संयोजिताः सन्ति। पाण्डाजन्तोः केवलं एकः भागः एव दर्श्यते, येन दर्शकाः गेस्टाल्ट्-मनोविज्ञानस्य सिद्धान्तानुसारं मानसिकरूपेण सम्पूर्णं प्राणिनं कल्पयन्ति। कृष्णश्वेतवर्णौ एव अत्र प्रयुक्तौ, यौ रचनायै तीव्रं दृश्यप्रभावं ददतः। पोस्टरस्य आयामः २१० गुणित २९७ मिलीमीटरं वर्तते। विध्वंसः इति कृतिः जालमाध्यमेन विद्युतीयरूपेण वितरिता भवति, तथा च एषा स्टिकर-रूपेण अथवा फोटो-कागदे मुद्रयितुमपि शक्यते।

About the A' Design Award कांस्यपुरस्कारः

Destroy सार्वजनिकहितपोस्टर A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Destroy सार्वजनिकहितपोस्टर अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Destroy सार्वजनिकहितपोस्टर अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।

Press Kit

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.