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Thirty Years Anniversary ब्रांड-पहचानम् by Salvita Bingelyte

Thirty Years Anniversary ब्रांड-पहचानम् by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.


लौहम्आलेखिका· 2021

Thirty Years Anniversary ब्रांड-पहचानम्

by Salvita Bingelyte

Client: Salvita Design

A' Design Award लौहपुरस्कारः Winner in आलेखिका Category

Colors

The Design

About Thirty Years Anniversary ब्रांड-पहचानम्

त्रिंशत्-वार्षिकोत्सवः लिथुआनिया-जर्मनी-देशयोः पुनःस्थापित-राजनयिक-सम्बन्धानां त्रिंशत् वर्षाणि स्मारयितुं निर्मिता ब्रांड-पहचानः अस्ति। एतत् प्रतीकं त्रिंशत्-संख्यां प्रमुखीकरोति, अङ्कद्वयं च प्रत्येकदेशस्य ध्वजस्य वर्णैः सह संयोजयति। बृहत्तरेषु प्रयोगेषु शून्यम् छिन्नं भवति, येन विन्यासः स्पष्टः तिष्ठति, पाठः पठनीयः भवति, आकारश्च आलेखिक-तत्त्वरूपेण कार्यं करोति। चषके, हस्तधार्यं छिन्नं शून्यं पूरयति। श्वेतपृष्ठभूमौ वर्णयुक्तचिह्नानि दृश्यतां वर्धयन्ति। इयं पहचानः सार्वजनिकानि आयोजनानि संचारं च संरचयति।

The Recognition

About the A' Design Award लौहपुरस्कारः

Thirty Years Anniversary ब्रांड-पहचानम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Thirty Years Anniversary ब्रांड-पहचानम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Thirty Years Anniversary ब्रांड-पहचानम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
Dimensions & Packaging
To enhance the visibility of the logo, it was decided to use colored signage on a white background.
Tags
Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology
Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
Design Challenge
To create a successful logo expression of the friendship between Lithuania and Germany.
Research
Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
Inspiration
Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
Project Duration
Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow
The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
Image Credits
Erin Hope Stevens (Copywriter)

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