Yashang Hing Tau Ball भोजन-आवेष्टनम् by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2021
Yashang Hing Tau Ball भोजन-आवेष्टनम्
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball भोजन-आवेष्टनम्
याशाङ्ग हिङ्ग ताउ बॉल इति मांसगोलक-उत्पादानाम् आवेष्टन-रचना अस्ति। एतस्याः चित्रकलाः अन्तर्भूतस्य भोजनस्य कच्चापदार्थान् आधृत्य निर्मिताः सन्ति। पशूनां चित्राणि आधुनिकचित्ररचनारूपेण संयोजितानि सन्ति, प्रत्येकं कच्चापदार्थः विरोधवर्णेन चिह्नितः अस्ति। सुदृढः वर्णविरोधः विक्रयफलकेषु दृश्यप्रभावं समर्थयति। इयं रचना चीनदेशस्य चाओशान-प्रदेशस्य मङ्गलमयीन् परम्परागतरीतीः अपि निर्दिशति, उत्पादस्य परितः च रक्तं आवरणपत्रं स्थापितम् अस्ति। कागदमुद्रणम्, भोजनश्रेणी-प्लास्टिकं, रेशम-पट्टिका च प्रयुक्ताः सन्ति। आवेष्टनस्य परिमाणं २६० गुणितं १५० गुणितं २६० मिलिमीटर् अस्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Yashang Hing Tau Ball भोजन-आवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Yashang Hing Tau Ball भोजन-आवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Yashang Hing Tau Ball भोजन-आवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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