Hankol Liquor मद्यसञ्चयनम् by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2021
Hankol Liquor मद्यसञ्चयनम्
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL & Ji Hao/Zhang XiaoMing
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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Verified Award Winner
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About Hankol Liquor मद्यसञ्चयनम्
हङ्कोल् इति सॉस्-स्वादयुक्तमद्यस्य सञ्चयनसंरचना अस्ति। एतत् नाम तं जनं सूचयति यः निर्भयतया आनन्देन च मद्यं पिबति, यत् उपलक्ष्मणः जनकेन्द्रितं चेतनं प्रतिबिम्बयति। अस्य संकल्पना अन्धस्वादात् उद्भवति। सकारात्मक-नकारात्मकाकृतयः संयुक्ताः सन्ति, नकारात्मकाकृतौ च संस्थापकस्य छायाकृतिः स्थापिता, येन मूलसंकल्पस्य अविस्मरणस्य भावः व्यज्यते। अक्षरविन्यासे चीनीलिपिकला मुद्रा च प्रयुक्ते। बाह्यपेटिका पर्यावरणमैत्रीयुक्तेन EPP-सामग्र्या निर्मिता, अग्रपृष्ठे च धातुनिर्मितं चिह्नं संस्थापितम्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Hankol Liquor मद्यसञ्चयनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Hankol Liquor मद्यसञ्चयनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Hankol Liquor मद्यसञ्चयनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 115mmx100mmx230mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion. - Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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