Tinkoff Investment विज्ञापन-वीडियो by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award कांस्यपुरस्कारः in चलचित्र, दृश्यश्रव्य एवं सचेतन अभिकल्पना Competition Category.
कांस्यम्चलचित्रम्· 2022
Tinkoff Investment विज्ञापन-वीडियो
by Egor Maraev
Client: Blaster Studio
A' Design Award कांस्यपुरस्कारः Winner in चलचित्रम् Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment विज्ञापन-वीडियो
टिंकॉफ-निवेशः बैंक-निवेश-सेवायाः कृते त्रिंशत्-सेकण्ड-परिमितः विज्ञापन-वीडियो अस्ति। अस्मिन् वीडियो जॉर्ज-वाशिंग्टन-महोदयः नायकरूपेण दर्श्यते। सः शय्यासने उपविश्य पिज़्जा-भक्षणं करोति, श्रान्तः आलस्ययुक्तः च दृश्यते, अयं च धनस्य प्रतीकः वर्तते। एषा असामान्या कल्पना मुख्यभावं वहति, यत् धनं सुव्यवस्थितरूपेण रक्षणीयं, कार्यक्षमं च कर्तव्यम् इति। एतत् एनिमेशनं सेल-एनिमेशनस्य तथा कटआउट्-एनिमेशनस्य सम्मिश्रणेन निर्मितम्, डिजिटल-कम्पोज़िटिंग-विधिना च संयोजितम् अस्ति। एतत् वीडियो अन्तर्जाल-वीडियोनां पूर्वे प्रीरोल-रूपेण विस्तृतरूपेण प्रदर्शितम् आसीत्, तथा च उच्चं परिवर्तन-दरं (कन्वर्शन-रेट) प्राप्तवत्।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Tinkoff Investment विज्ञापन-वीडियो A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Tinkoff Investment विज्ञापन-वीडियो अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Tinkoff Investment विज्ञापन-वीडियो अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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