Imagine Center दृश्य पहचान by Satie Eljack is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2021
Imagine Center दृश्य पहचान
by Satie Eljack
Client: Satie
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
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The Design
About Imagine Center दृश्य पहचान
उद्देश्यः योगासनप्रेरितानां रूपाणां रङ्गाणां अभिकल्पनप्रविधीनां च प्रयोगः आसीत्। आभ्यन्तरसज्जायाः केन्द्रस्य च सुषमापूर्णाभिकल्पनेन आगन्तुकेभ्यः स्वऊर्जानवीकरणाय शान्तिमयम् अनुभवं प्रदातुम्। अतः लोगोअभिकल्पनम् अन्तर्जालमाध्यमम् आलेखिकतत्त्वानि पैकेजिङ्गम् च सुवर्णानुपातमनुसृत्य निर्मितानि यथा सम्पूर्णदृश्यपहचानं प्राप्य केन्द्रागन्तुकाः केन्द्रस्य कलायाः अभिकल्पनस्य च माध्यमेन संवादस्य महत् अनुभवं प्राप्नुयुः इति अपेक्षितम्। अभिकल्पकः ध्यानयोगयोः अनुभवम् अभिकल्पने साकारं कृतवान्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Imagine Center दृश्य पहचान A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Imagine Center दृश्य पहचान अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Imagine Center दृश्य पहचान बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
- Dimensions & Packaging
- The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
- Tags
- Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
- Production Technology
- The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
- Design Challenge
- Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
- Research
- Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
- Inspiration
- The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
- Project Duration
- The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
- Operation Flow
- The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.
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