Evershine उत्पाद-आवरणम् by Wanling Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2021
Evershine उत्पाद-आवरणम्
by Wanling Yan
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Evershine उत्पाद-आवरणम्
एवरशाइन-नामकम् आवरणं धावन-मध्ये उपयुज्यमानस्य वस्त्र-सुगन्ध-वर्धकस्य कृते निर्मितम् अस्ति। बोतलस्य आकृतिः वस्त्रस्य रूपं धारयति, यत् परिवार-वस्त्राणां प्रति दत्तां सेवां सूचयति। श्वेतः पृष्ठभागः सरलं च रूपं प्रथम-दर्शनेऽपि उत्पादस्य प्रयोजनं स्पष्टं कुरुतः, युवगृहस्थानां रुचिम् अनुकूलं च भवतः। पात्रं उच्च-घनत्व-पॉलीएथिलीन-द्रव्येण निर्मितम्, वायुरोधकं अपारदर्शकं च अस्ति, येन सुगन्धस्य वाष्पीकरणं सीमितं भवति, संग्रहण-कालः च वर्धते। आवरणं (ढक्कनम्) अपि लगभग पञ्चदश-ग्राम-परिमाणस्य मापन-पात्रस्य रूपेण कार्यं करोति। चतुर्णां सुगन्धानां परिचयः मणिकानां, फीतायाः, अक्षराणां च सदृश-वर्णैः क्रियते।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Evershine उत्पाद-आवरणम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Evershine उत्पाद-आवरणम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Evershine उत्पाद-आवरणम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
- Dimensions & Packaging
- Bottle size: 128×60×147mm
Color box size: 132×64×151mm - Tags
- Laundry companion, fragrance beads, personal care, environmental protection, simple
- Production Technology
- The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
- Design Challenge
- The design was challenged by two aspects:
First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.
Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics. - Research
- The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
- Inspiration
- The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
- Project Duration
- The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
- Operation Flow
- The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
- Team Members
- He Xiao
WanLing Yan
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