Zhenshiming नेत्रावरणम् by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2021
Zhenshiming नेत्रावरणम्
by Bo Yang
Client: Beijing Bofly Design Co.,Ltd
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Zhenshiming नेत्रावरणम्
एषः नेत्रावरणस्य उत्पादः। वृहदक्षरं ई (E) चीनदेशीयदृष्टितीक्ष्णतापट्टस्य सामान्यरूपम् अस्ति, उपभोक्तारः च तेन सुपरिचिताः सन्ति। ई-अक्षरं स्मितमुखे परिवर्तितम्, एकरेखया आङ्ग्लशब्दस्य "eye" आकारः रेखाङ्कितः च। द्वौ उत्पादौ सम्पूर्णं दृश्यकार्यं रचयतः पृथक् च विद्यमानौ। पेटिकायाः उद्घाटनानन्तरं पार्श्वे सम्पूर्णः दृश्यपटः प्रदर्श्यते, यः उपभोक्तृभ्यः परिचितः सरलतया च दृष्टिपरीक्षणाय प्रयोक्तुं शक्यते। एतेन उत्पादाः अधिकरोचकाः भवन्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Zhenshiming नेत्रावरणम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Zhenshiming नेत्रावरणम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Zhenshiming नेत्रावरणम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
- Dimensions & Packaging
- 135mm×105mm×28mm
- Tags
- Interesting,Concise,
- Production Technology
- The material is white cardboard
- Design Challenge
- The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
- Inspiration
- The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
- Project Duration
- The project started in October 2020 in Beijing and finished in November 2020 in Beijing
- Operation Flow
- This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.
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