Bafang Koi बैङ्क-उपहार-पेटिका by One Design Brand Communication Co. Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2022
Bafang Koi बैङ्क-उपहार-पेटिका
by One Design Brand Communication Co. Ltd
Client: One Design Brand Communication Co., Ltd.
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Bafang Koi बैङ्क-उपहार-पेटिका
बगुआ-कोई-पेटिकायाः रूपायनं केवलं सतहे एव न तिष्ठति। उपहारस्य भागरूपेण इयं उपहार-पेटिका चीनी-संस्कृतेः गम्भीर-तात्पर्यसहिता बहुमूल्यायाः आशीर्वादस्य प्रतीकरूपेण निर्मिता। रूपायनकर्ता चीनी-कोई-संस्कृतेः बगुआ-संस्कृतेश्च प्रेरणां प्राप्तवान्, यौ द्वावपि मङ्गलत्वाय समृद्ध्यै च बहुमूल्यां आशिषं व्यक्तीकुरुतः, बैङ्किङ्ग-उद्योगस्य सांस्कृतिक-लक्षणैः सह समन्वयं कुरुतः।
The Recognition
About the A' Design Award रजतपुरस्कारः
Bafang Koi बैङ्क-उपहार-पेटिका A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Bafang Koi बैङ्क-उपहार-पेटिका अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Bafang Koi बैङ्क-उपहार-पेटिका बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing. - Dimensions & Packaging
- 240mm*240mm*150mm
- Tags
- China gift packaging
- Production Technology
- Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
- Research
- I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture. - Inspiration
- The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune. - Project Duration
- The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
- Operation Flow
- We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams. - Team Members
- Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd - Image Credits
- One Design brand communication Co., Ltd
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