Souldar Cracker अल्पाहारसंवेष्टनम् by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2022
Souldar Cracker अल्पाहारसंवेष्टनम्
by Yeqin Chen
Client: Dali Foods Group
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #126515The Design
About Souldar Cracker अल्पाहारसंवेष्टनम्
सोल्डार-क्रैकर इति चॉकलेट-स्वादयुक्तसोडाक्रैकर-अल्पाहारार्थं संवेष्टनरचना अस्ति। उत्पादः दृश्यसंयोजनस्य मध्यभागे स्थापितः अस्ति। वामपार्श्वे, स्पष्टविन्यासेन क्रैकराः भिन्नभिन्नदूरत्वे व्यवस्थिताः सन्ति, येन सीमितक्षेत्रे अवकाशस्य अनुभूतिः विस्तारिता भवति। संवेष्टनस्य उपरिभागात् चॉकलेट-सॉसः वर्षावत् पतति, येन स्थिरदृश्यं गतिशीलदृश्यरूपेण परिणमति। स्वादस्य अभिव्यक्त्यर्थं पिङ्गलवर्णः प्रमुखवर्णरूपेण उपयुक्तः। बाह्यकार्टनं हस्तिदन्तपट्टिकया (ivory board) निर्मितम् अस्ति, तथा च चयनितानि तत्त्वानि सुवर्णमुद्रणेन (gold stamping) मुद्रितानि सन्ति। प्रत्येकं क्रैकरं पेटिकायाः अन्तः पृथक्-पृथक् आवेष्टितम् अस्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Souldar Cracker अल्पाहारसंवेष्टनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Souldar Cracker अल्पाहारसंवेष्टनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Souldar Cracker अल्पाहारसंवेष्टनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
- Dimensions & Packaging
- Size: 210(L)*150(W)*50(H) mm
- Tags
- Chocolates, soda cracker, snacks, Packaging Design, Branding
- Production Technology
- Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
- Design Challenge
- When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
- Research
- Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
- Project Duration
- The project started in May 2020 and completed on July 2020, Shantou.
- Operation Flow
- The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
- Patents
- Copyrights belong to Dali Foods Group, 2020.
- Team Members
- Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
- Image Credits
- Yeqin Chen
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