Zhen Hao E श्वानाहारपाकनम् by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2022
Zhen Hao E श्वानाहारपाकनम्
by Yuchen Han
Client: Ningbo Xuanmengzhi Trading Company Ltd.
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Zhen Hao E श्वानाहारपाकनम्
झेन् हाओ ई इति श्वानाहारस्य श्वानखाद्यवस्तूनां च संकुलनश्रेणिः अस्ति। एतत् अभिकल्पनं चीनदेशसंस्कृतिम् आधारीकृत्य श्वानान् विभिन्नयुगानां प्राचीनसम्राटरूपेण प्रस्तौति। चीनदेशे श्वानपालकाः प्रायः स्वपशुसेवारताः अधिकारिणः इति वर्ण्यन्ते, इयं कल्पना एव चित्रणस्य आधारः वर्तते। कार्टून्-रूपेण चित्रिताः श्वानपात्राणि आकारवर्गं सूचयन्ति, येन क्षुद्रश्वानाः मध्यमबृहत्श्वानेभ्यः पृथक्क्रियन्ते। भिन्नवर्णाः श्वानाहारं खाद्यवस्तुभ्यः पृथक्करणेन सम्पूर्णश्रेणीं सुबोधं कुर्वन्ति। पुनर्नवीकृतकागदः, नालीकृतकागदः, तथा एल्युमिनियम्-पत्रकोशाः च उपयुक्ताः सन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Zhen Hao E श्वानाहारपाकनम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Zhen Hao E श्वानाहारपाकनम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Zhen Hao E श्वानाहारपाकनम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensions & Packaging
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Production Technology
- Recycled paper, corrugated paper, aluminium foil bag.
- Design Challenge
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Research
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Project Duration
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Operation Flow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
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