Blue Frog पेयशाला-भोजनालयः by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना Competition Category.
लौहम्आभ्यन्तरम्· 2022
Blue Frog पेयशाला-भोजनालयः
by SIG Design
Client: Blue Frog
A' Design Award लौहपुरस्कारः Winner in आभ्यन्तरम् Category
Verified Award Winner
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About Blue Frog पेयशाला-भोजनालयः
ब्लू फ्रॉग इत्यत्र ग्रिल्लित-भोज्यं मिश्र-पेयानि च प्राप्यन्ते। आधुनिक-अमेरिकी-सांस्कृतिक-लक्षणानि दर्शयितुं रचना आवश्यकी। विविध-सामाजिक-परिस्थितीनां सङ्गमनार्थं मुक्तं स्वतन्त्रं च स्थानं सृष्टुं, येन उपभोक्तारः आनन्दमयं भोजन-अनुभवं प्राप्नुवन्ति। अद्वितीयः शत-शॉट-संस्कृतिः ग्राहकेभ्यः रोमाञ्चं चुनौतीं च प्रददाति। अतः पेयशाला सम्पूर्णं स्थानं प्रति उत्साहं प्रसारयितुं दृश्य-केन्द्रं भवति। उच्च-गुणवत्ता-युक्तं स्थानं निर्मातुं विविध-उपकरणानि, बहु-स्तरीयाः आकाराः, कला-अलङ्करणं च अङ्गीकृतानि सन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Blue Frog पेयशाला-भोजनालयः A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Blue Frog पेयशाला-भोजनालयः अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Blue Frog पेयशाला-भोजनालयः स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- Dimensions & Packaging
- The project area is 404 sqm.
- Tags
- restaurant, bar, Modern American, artworks
- Production Technology
- Desktop research and on-site market research.
- Design Challenge
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- Research
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - Inspiration
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- Project Duration
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- Operation Flow
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- Team Members
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - Image Credits
- Image #1-#5 photographer: Nick Sing
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