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YaBloom पैकेजिंग by Antonia Skaraki

YaBloom पैकेजिंग by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.


रजतम्संवेष्टनम्· 2022

YaBloom पैकेजिंग

by Antonia Skaraki

Client: YaBloom

A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category

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The Design

About YaBloom पैकेजिंग

जलपानं नीरसात् नित्यक्रमात् रोमाञ्चकं रसपूर्णं च अनुभवं प्रति रूपान्तरयति। एषा नवीना स्वास्थ्यपेया सारयुक्तजलस्य सरलं संकल्पनां सम्यक् वर्णयति। उज्ज्वलवर्णानां तरलसदृशरूपाणां च संयोजनं रसस्य प्रफुल्लतायाश्च संकल्पनां दृढयति। तावता कल्याणस्य यौवनस्य च भावाः संपूर्णरचनायां स्पष्टतया संप्रेषिताः सन्ति।

The Recognition

About the A' Design Award रजतपुरस्कारः

YaBloom पैकेजिंग A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। YaBloom पैकेजिंग अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। YaBloom पैकेजिंग बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging
Resealable doypack, height 150mm x width 90mm.
Tags
water, flavour, natural, healthy, taste, infusion, bloom
Production Technology
Craft paper, and plastic film.
Design Challenge
Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research
Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration
Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration
The project started on March 2021 and ended on July 2021
Operation Flow
Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members
Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris

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