Drunk Bartender आवेष्टनकल्पना by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2022
Drunk Bartender आवेष्टनकल्पना
Client: Bakhtiyar Baimurzayev
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Drunk Bartender आवेष्टनकल्पना
"मत्तपानदायकः" इति नामकं शास्त्रीयमद्यमिश्रपानीयश्रेणीनाम् आवेष्टनकल्पना अस्ति। इयं कल्पना ३३० मिलीलीटरपरिमाणयुक्ते प्रमाणिकत्रपुकलशे प्रयुज्यते। प्रत्येकः कलशः हास्यजनकैः रेखाचित्रैः शास्त्रीयमिश्रपानीयस्य नाम शब्दशः प्रदर्शयति। एतानि चित्रात्मकतत्त्वानि फलके कलशान् विशिष्टान् कर्तुं क्रेतॄणां च ध्यानम् आकर्षयितुं उद्दिष्टानि सन्ति। बहूनां शास्त्रीयपानीयानां कल्पनाः साधारणाः समानाश्च दृश्यन्ते, अतः आधुनिकं दृश्यभाषा चयनितम्। "मत्तपानदायकः" दर्शयति यत् शास्त्रीयपानीयानि अपि आधुनिकशैल्या प्रस्तोतुं शक्यन्ते।
The Recognition
About the A' Design Award रजतपुरस्कारः
Drunk Bartender आवेष्टनकल्पना A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Drunk Bartender आवेष्टनकल्पना अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Drunk Bartender आवेष्टनकल्पना बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
- Dimensions & Packaging
- A tin can: 330 ml
- Tags
- packaging design, can, professional, cocktails
- Production Technology
- It is a standard tin can.
- Design Challenge
- The main challenge was to present classic in the modern way that would be attractive for the consumers.
- Research
- The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
- Inspiration
- Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
- Project Duration
- August, 2020 Location: Kazakhstan
- Operation Flow
- Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
- Team Members
- Designer: Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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