Secret Behind Magic फलमयबीजपैकेजिंग by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2022
Secret Behind Magic फलमयबीजपैकेजिंग
Client: Stora Enso China Packaging
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Secret Behind Magic फलमयबीजपैकेजिंग
जादूस्य रहस्यम् इति मिश्रितफलमयबीजानां (नट्स्) कृते गूढपेटिका (ब्लाइण्ड-बाक्स) पैकेजनम् अस्ति। बाह्यपेटिकायाः चित्रे मोण्ड्रिआन्-रचनातः प्रेरितानि सुसमञ्जसानि रेखाचित्राणि त्रयः मूलवर्णाश्च नियोजिताः, तेषु अनुकृत-भूरवर्णीय-क्राफ़्ट्-कागदस्य छाया मिश्रिता वर्तते। एतत् अभिकल्पनं सन्तुलितं स्वास्थ्यकरं च पोषणस्य भावं सरलतया प्रकटयति। आन्तरिकपेटिकाः तान् एव वर्णान् अनुसरन्ति, तासु भूमिकाक्रीडार्थं व्यङ्ग्यचित्रपात्राणां रेखाचित्राणि च योजितानि सन्ति। आन्तरः उत्थापकयन्त्रांशः प्रत्येकं आन्तरपेटिकां द्वारप्रदेशं यावत् प्रेरयति, येन सर्वाः पेटिकाः क्रमेण बहिः आकर्षयितुं शक्यन्ते। खाद्यसंस्पर्शयोग्यगुणस्य पट्टिका (बोर्ड) सोयास्याहिश्च (सोय-इंक्) उपयुज्यते।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Secret Behind Magic फलमयबीजपैकेजिंग A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Secret Behind Magic फलमयबीजपैकेजिंग अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Secret Behind Magic फलमयबीजपैकेजिंग अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Dimensions & Packaging
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - Tags
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- Production Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Design Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Project Duration
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Operation Flow
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
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