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Yukidoke Mitsu फलपैकेजिंग by Shingo Furusho

Yukidoke Mitsu फलपैकेजिंग by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.


कांस्यम्संवेष्टनम्· 2022

Yukidoke Mitsu फलपैकेजिंग

by Shingo Furusho

Client: Mizukami village

A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category

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Colors

The Design

About Yukidoke Mitsu फलपैकेजिंग

युकिडोके मित्सु इति नामकं भेटवस्तु-आवरणं कुमामोतो-प्रान्तस्य मिज़ुकामी-ग्रामे उत्पन्नानां ब्रैण्ड-नाम-प्रसिद्धानां स्ट्रॉबेरी-फलानां कृते निर्मितम् अस्ति। एतेषु स्ट्रॉबेरी-फलेषु शर्करायाः मात्रा अधिका भवति, तथा च तानि तदा सङ्गृह्यन्ते यदा उच्च-प्रदेशस्थे ग्रामे, यत्र कुमा-नद्याः उद्गमस्थानं वर्तते, हिमः द्रवीभवति। अस्य अभिकल्पने संश्लिष्ट-कागद-पेटिका पतन्तं हिमं सूचयता वस्त्रयुक्त-श्वेत-कागदेन आच्छादिता वर्तते। स्ट्रॉबेरी-आकृतिः रक्त-वर्ण-पत्र-मुद्रणेन (फॉइल-स्टाम्पिंग-विधिना) अङ्किता अस्ति। पेटिकायाः मापः २४२ x १६० x ५७ मिलीमीटरं भवति, तस्याः उपरि च आच्छादनं (ढक्कनं) वर्तते। दृढा पेटिका भेटवस्तु-प्रदानाय उपयुक्तं वैभवस्य अनुभवं ददाति।

The Recognition

About the A' Design Award कांस्यपुरस्कारः

Yukidoke Mitsu फलपैकेजिंग A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Yukidoke Mitsu फलपैकेजिंग अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Yukidoke Mitsu फलपैकेजिंग अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging
Pasted paper box / W242mm x D160mm x H57mm
Tags
Package, Fruits, Logo, Foil Stamping
Production Technology
Red Foil Stamping
Design Challenge
We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research
This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration
I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration
Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow
This is a box with a lid on top.
Patents
Copyrights belong to Shingo Furusho.
Image Credits
Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.

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