Mamba Chiliast मुख्यकार्यम्: ब्राण्ड-अभिज्ञानम् by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2022
Mamba Chiliast मुख्यकार्यम्: ब्राण्ड-अभिज्ञानम्
by Sxdesign
Client: MC basketball community
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
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The Design
About Mamba Chiliast मुख्यकार्यम्: ब्राण्ड-अभिज्ञानम्
पुस्तकपाठः: मम्बा-चिलियास्ट् इति ब्राण्ड-अभिज्ञानं मम्बा-मानसिकता-अनुरागिभिः रचितस्य कन्दुकक्रीडा-समुदायस्य कृते निर्मितम्। इदम् अभिज्ञानं कन्दुकक्रीडा-क्रियाभिः सदस्यान् एकत्र मेलयति, तेभ्यः च आत्मीयताभावम्, अभिमानं, विशिष्टतां च ददाति। एतत् प्रतीकं षट्कोण-तारकायाः आकृतिं स्वस्य दृश्य-रचनाढाञ्चारूपेण उपयुङ्क्ते, या M तथा C इत्येतयोः वर्णयोः संयोजनेन निर्मिता। दृश्यकेन्द्रे स्थापितम् एकं नेत्रं मम्बां प्रतिनिधत्ते। एषा षट्कोणतारका श्रद्धायाः, संघटनस्य, ऊर्जायाश्च साझा-सम्बन्धान् स्मारयति। इदं प्रतीकं बहुषु परिमाणेषु मुद्रयितुं, सीवयितुं, अथवा अन्तःक्षेपण-साँचेन निर्मातुं शक्यते।
The Recognition
About the A' Design Award रजतपुरस्कारः
Mamba Chiliast मुख्यकार्यम्: ब्राण्ड-अभिज्ञानम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Mamba Chiliast मुख्यकार्यम्: ब्राण्ड-अभिज्ञानम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Mamba Chiliast मुख्यकार्यम्: ब्राण्ड-अभिज्ञानम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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