Marathon T-Shirt आलेख्य-कला by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
लौहम्आलेखिका· 2022
Marathon T-Shirt आलेख्य-कला
by Chika Kakazu
Client: Chika Kakazu
A' Design Award लौहपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #133545The Design
About Marathon T-Shirt आलेख्य-कला
मैराथन-धावकानां कृते अनुपूरक-सेवारूपेण मौलिक-प्रतीकानि डिजाइनीकृत्य उष्म-स्थानान्तरण-पट्टिकारूपेण प्रदत्तानि येन टोक्यो-नगरे एकस्मिन् कफे-भवने अद्वितीयानि अनुकूलितानि टी-शर्ट-वस्त्राणि सृज्यन्ते। विश्वस्य सर्वतः आगतानां धावकानां कृते स्मरणीयं उपहारं कर्तुम्, प्रतीकेषु जापान-देशस्य मैराथन-विषयस्य च प्रतिबिम्बनं कृतम्, यथा फुजि-पर्वतः, जापान-मानचित्रम्, ओरिगामि, धावन-पादुकाः, मैराथन-धावकाश्च।
The Recognition
About the A' Design Award लौहपुरस्कारः
Marathon T-Shirt आलेख्य-कला A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Marathon T-Shirt आलेख्य-कला अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Marathon T-Shirt आलेख्य-कला स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
- Dimensions & Packaging
- Each icon size is approximately around 30-40mm width/height.
- Tags
- Icons, Design, T-shirt Design, Graphic Design
- Production Technology
- The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
- Design Challenge
- Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
- Research
- First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
- Inspiration
- I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
- Project Duration
- Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
- Operation Flow
- Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
- Team Members
- Designer: Chika Kakazu
Designer: Krisakorn Tantitemit
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