Flying to the Moon चन्द्रकूपिका-उपायनपेटिका by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2022
Flying to the Moon चन्द्रकूपिका-उपायनपेटिका
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
- 24,634
- Verified Award Winner
- Verify Award Status for #134174
The Design
About Flying to the Moon चन्द्रकूपिका-उपायनपेटिका
चन्द्रं प्रति उड्डयनम् इति चन्द्रकूपिकानां कृते निर्मितम् उपायनपेटिका अस्ति। एतस्य आवेष्टनं पारम्परिक-चीनदेशीय-राजप्रासाद-दीपस्य आकारं धारयति। वर्तुलाकाराः चित्रावल्यः चीनदेशीय-पुराणकथाभ्यः प्रेरणां गृह्णन्ति, तेषु मणिशशकः, चन्द्रप्रासादः, दुन्हुआङ्ग-भित्तिचित्राणाम् अप्सरसश्च समाविष्टाः सन्ति। बहुस्तरीयः त्रिविमीयः संरचना, छेदन-प्रक्रिया च दृश्यगाम्भीर्यं वर्धयतः। यदा चन्द्रकूपिकाः अपसार्यन्ते, तदा आधारे स्थितं एल्.ई.डी.-उपकरणं प्रज्वालयितुं शक्यते, पारदर्शक-पीवीसी-पेटिका बहिःस्थ-छिद्रयुक्त-पेटिका च पुनः स्थापयितुं शक्येते, एवं पेटिका अलङ्कारदीपः भवति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Flying to the Moon चन्द्रकूपिका-उपायनपेटिका A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Flying to the Moon चन्द्रकूपिका-उपायनपेटिका अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Flying to the Moon चन्द्रकूपिका-उपायनपेटिका बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- Dimensions & Packaging
- 145mm X 145mm X 300mm
- Production Technology
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- Design Challenge
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- Research
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- Inspiration
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- Project Duration
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- Operation Flow
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
