SP Saffron Grotesk अक्षररूपप्रतिदर्शनम् by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2022
SP Saffron Grotesk अक्षररूपप्रतिदर्शनम्
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #135663The Design
About SP Saffron Grotesk अक्षररूपप्रतिदर्शनम्
सैफ्रन् एकम् उत्कृष्टं समसामयिकं नव-विकृतशैलीयं निरङ्कम् अक्षररूपम् अस्ति यत् सशक्तैः शैलीगतैः ज्यामितीयैः विरोधैः युक्तम्, स्विस-आधुनिकतावादस्य सौन्दर्यशास्त्रम् अक्षरविन्यासमानकांश्च आधारीकृत्य निर्मितम्। विशिष्टा विशाल-विवृता स्थितिः पण्यचिह्नीकरणाय संवादाय च उपयुक्तां दृश्यसुसङ्गतिं प्रदातुं रचिता। इदं प्रामाणिकं मौलिकं च अक्षररूपं परिवर्तनशीलीं समसामयिकीं सौन्दर्यबोधं प्रतिनिधत्ति। प्रतिदर्शनं विभागेषु विभक्तम्, पुटके अन्तः वलयबन्धकपोस्टराणि सन्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
SP Saffron Grotesk अक्षररूपप्रतिदर्शनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। SP Saffron Grotesk अक्षररूपप्रतिदर्शनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। SP Saffron Grotesk अक्षररूपप्रतिदर्शनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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