Vessi Animation उत्पादसजीवचित्रणम् by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in चलचित्र, दृश्यश्रव्य एवं सचेतन अभिकल्पना Competition Category.
रजतम्चलचित्रम्· 2022
Vessi Animation उत्पादसजीवचित्रणम्
Client: Morgan Studio
A' Design Award रजतपुरस्कारः Winner in चलचित्रम् Category
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The Design
About Vessi Animation उत्पादसजीवचित्रणम्
वेस्सी-सजीवचित्रणं (Vessi Animation) एकस्य पादत्राणस्य कृते निर्मितं प्रचारात्मकं सजीवचित्रणम् अस्ति। इदं सजीवचित्रणं तैः प्राकृतिकैः दृश्यतत्त्वैः उत्पादं प्रस्तौति ये पादत्राणं ग्राहकस्य जीवनशैल्या सह संयोजयन्ति। जलं पादत्राणस्य लक्षणैः सम्बद्धम् अस्ति, मेघाः च लघुत्वं सूचयन्ति। पादत्राणं छायाचित्राणि सन्दर्भरूपेण प्रयुज्य 3ds Max इत्यत्र कठिनपृष्ठतन्त्रैः (hard surface techniques) प्रतिमानीकृतम्, चर्मबनावटयश्च (leather textures) प्रयुक्ताः। प्रतिपादनं (Rendering) Redshift इत्यनेन कृतम्, अनुकरणानि (simulations) च Houdini इत्यनेन। इदं सजीवचित्रणम् उत्पादस्य जालस्थले सामाजिकमाध्यमेषु च विवरणात्मकपाठं विना प्रयुक्तम्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Vessi Animation उत्पादसजीवचित्रणम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Vessi Animation उत्पादसजीवचित्रणम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Vessi Animation उत्पादसजीवचित्रणम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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