Now एल्बम-आवरण-कला by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
लौहम्आलेखिका· 2022
Now एल्बम-आवरण-कला
by Yijia Xie
Client: Yijia Xie
A' Design Award लौहपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #137644The Design
About Now एल्बम-आवरण-कला
"नाउ" (Now) इति नाम्ना एतत् एल्बम-अभिकल्पनं कस्यचित् संगीतज्ञस्य कृते निर्मितम्, यस्य षड्गीतानि स्वप्नान्, वृद्धिं, प्रेम च विषयीकृत्य कथाः वदन्ति। प्रत्येकं गीतशीर्षकात् एकः अर्थपूर्णः चीनी-अक्षरः गृहीतः, यथा ब्रह्माण्ड, वृष्टिः, विश्वासः, नेत्रे, चन्द्रः, तारकः च। एते अक्षराः अङ्कीय-संग्रहकला (digital collage) तथा जनक-सङ्केतनविधिना (generative coding) सह सम्मिलिताः। चयनितानि तत्त्वानि कम्प्यूटर-कार्यक्रमे प्रविष्टानि, यः सहस्रशः विविधचित्राणि उत्पादयति, तेन प्रत्येकं आवरणावेष्टनं अद्वितीयं भवति। चतुरस्राकारं परिमाणं ४.२५ गुणित ४.२५ अङ्गुलं वर्तते। योजनायां षट् आवरणाभिकल्पनानि, गीतपुस्तकम्, एल्बम-सम्पुटं च अन्तर्भूतानि सन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Now एल्बम-आवरण-कला A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Now एल्बम-आवरण-कला अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Now एल्बम-आवरण-कला स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
- Dimensions & Packaging
- Width: 4.25in X Height: 4.25in
- Tags
- Album Design, Graphic Design, Typography, Generative Coding, Print Design
- Production Technology
- Print Design / Digital Collage / package design / generative coding
- Design Challenge
- One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
- Research
- This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
- Inspiration
- Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
- Project Duration
- September 2021 - January 2022
- Operation Flow
- I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
- Team Members
- Designer: Yijia Xie
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