Satine Pro मुख्यकार्यम्: दुग्धस्य आवेष्टनम् by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2022
Satine Pro मुख्यकार्यम्: दुग्धस्य आवेष्टनम्
by L3branding
Client: L3branding
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Satine Pro मुख्यकार्यम्: दुग्धस्य आवेष्टनम्
पुस्तकपाठः: सटीन-प्रो इति चीनदेशे विक्रीयमाणस्य अत्यतिस्रवण-दुग्धस्य आवेष्टन-रचना अस्ति। अस्मिन् दुग्धे प्रतिशतमिलिलिटरेषु षड्ग्रामपरिमितं प्रथिनं (प्रोटीनम्) विद्यते। रचनायाम् आवेष्टनस्य दृश्यकेन्द्रे "६" इति अङ्कः स्थापितः, यः गावः वनस्पतयश्च इत्यादीनां प्राकृतिकतत्त्वानां विघटनेन पुनःसंयोजनेन च निर्मितः। चित्रस्य अन्तः एका सम्पूर्णा गौः गूढा वर्तते। एषः उपायः घनवादात् (क्यूबिज्म्) अमूर्तकलायाश्च प्रेरणां गृह्णाति, यत्र यथार्थता विभज्य पुनर्निर्मीयते। आवेष्टनस्य परिमाणं पञ्चाशत् गुणितं पञ्चाशत् गुणितम् अशीत्यधिकशतं (५० × ५० × १८०) मिलिलिटरमात्रं वर्तते। अस्य लक्ष्यम् एका नूतना दुग्ध-उपश्रेणी परिभाषितुं, प्राकृतिकं परिष्कृतं च स्वभावं प्रकटयितुं च अस्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Satine Pro मुख्यकार्यम्: दुग्धस्य आवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Satine Pro मुख्यकार्यम्: दुग्धस्य आवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Satine Pro मुख्यकार्यम्: दुग्धस्य आवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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